For all the attention being paid to artificial intelligence in newsrooms, Jane Barrett said the harder part of AI transformation is not technological but human. Success depends more on communication, culture and leadership, she said.
“One of the scariest things that I saw was the massive gap between what leaders think we’re doing and how employees are receiving it,” Barrett said during the World News Media Congress in Marseille.
Barrett, who has been leading AI transformation efforts at Reuters, was recently named head of product. She pointed to research from Betterworks showing that 59 percent of leaders believe they communicate a clear AI vision, while only 8 percent of employees agree.
The gap suggests that leaders and employees often have very different views of how AI change is being communicated.
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