An NBCUniversal executive is calling out Nielsen in a rare public critique by a major client after the media measurement company put off an update that would have led to higher reported viewership numbers for broadcast and cable television, at least in the short term.
Nielsen last month delayed the latest edition of the Gauge, a monthly report on TV use that for the first time was going to integrate viewing surveys from the industry’s Advertising Research Foundation, after streaming companies that had seen the unreleased estimates raised questions about numbers showing declines in their viewership.
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