The Federal Trade Commission and a coalition of eight states have reached a proposed settlement with major advertising companies to resolve a probe into whether the firms violated antitrust laws by coordinating boycotts against platforms, including Elon Musk’s X.
The FTC began its inquiry last year, seeking information from the world’s largest ad companies, including Publicis Groupe, WPP and Dentsu. The government’s probe focused on whether the companies, along with various groups that help brands keep their ads away from controversial content, acted anticompetitively by coordinating to stop spending advertising money on specific online platforms.
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