The Public Radio Program Directors Association (PRPD) recognized the need to rebrand itself in 2022 when its board and President Abby Goldstein developed a new strategic plan. An essential element of that plan was changing its name to the Public Media Content Collective (PMCC), which took effect on Jan. 1 of this year. more

Freedom of speech is one of the greatest achievements of the Founding Fathers. They understood that if the people were the ultimate rulers, not kings or despots, they must be able to criticize the government and its officials. Like the other freedoms embodied in the U.S. Constitution, freedom of speech has some limits. Using that freedom to defame or libel another party can lead to being sued. These concepts are taught in journalism schools, and publishers, editors and journalists understand where to draw the line. more

If a picture is worth a thousand words, newspapers have delivered both types of content for over a century. Television took content one step further with motion, sound and color. Today, video content has exploded across multiple TV platforms and escaped from the TV environment to be available almost everywhere and created by almost anyone. more

“Let's start a newspaper!” It is a very challenging idea even for an experienced publisher, editor or journalist with the necessary business acumen and sources of capital. However, when a 16-year-old high school student declares such an intention, few would bet on its success — unless they were betting on Michael Glenn. more

The Boston Globe is evolving how they report and deliver the news and expanding geographically and technologically to serve their loyal readers and reach today's more diverse audiences. The Globe has focused on building its digital presence for many years, resulting in more than 245,000 digital-only subscribers. And in April 2023, the Globe launched "Boston Globe Today," a 30-minute news broadcast jointly produced with the New England Sports Network (NESN). more

Everyone is a laborer, regardless of job or profession, so everyone has a stake in economic justice issues. Exposing more Americans to those issues and how they directly affect working Americans is the mission of More Perfect Union, a small 501(c)(4) social welfare organization that primarily creates video content to reach a wide audience. It has had more than 450 million total views in less than three years which includes 600,000+ TikTok subscribers. more

Advertisers, especially local advertisers and local media sales teams, must understand consumers' spending priorities. However, it is equally important to know where those local advertisers spend their ad dollars and plan to spend future dollars. Without these insights, media ad sales teams can’t help local advertisers maximize their sales and gain a greater share of their ad spending. more

Accuracy is the core principle of quality journalism. When editors and journalists are dedicated to reporting the facts in a balanced manner, the public is more likely to trust what they write and publish — and become better informed and more involved citizens. more

The public’s voracious appetite for news and information, especially on digital platforms, requires the constant evolution of digital reporting tools so that news outlets can satisfy that appetite and attract more ad dollars and digital subscribers. Hearst Newspapers is leading that evolution with its DevHub program. more

Once upon a time, newspapers had an easy-to-work gold mine: classified advertising. Then, the internet and new technologies made the recruitment process more accessible, and suddenly, the gold mine’s ceiling collapsed, and newspapers lost a lucrative revenue source. Fast-forward to the 21st century, and there are more sophisticated technologies and opportunities for newspapers and all media to re-open the recruitment gold mine with a robust job board. more

The American Journalism Project and a group of Indiana organizations and philanthropists recently established the Indiana Local News Initiative. Their collaborative effort delivers independent local news and information to all residents of Indiana while providing more coverage of underreported public-service issues and the organizations dedicated to those issues. more

To brand themselves as a primary voice in their communities and appeal to the broadest audience, newspapers have included games and puzzles in their entertainment content for over 100 years. Readers continue to enjoy games and puzzles, but now there are opportunities to monetize that content. more

Since its founding in 2012, LION Publishers has proactively provided a comprehensive offering of training programs, hands-on advice and other resources for its members, which now total more than 480. Most are small and local, and approximately 90% operate a digital news platform. Sixty-five percent of the members are for-profit newsrooms, and the other 35% are nonprofits. more

To remain engaged with their audiences, newspapers and news outlets have had to add digital news delivery on their websites, with apps and posting on social media. For many, it's still a work in progress. Reuters 2023 Digital News Report is 160 pages of valuable insights about the evolution of digital news in 46 countries. more

News outlets are constantly challenged to counter purposeful disinformation with journalistic integrity and verified facts. In response to the increasing falsehoods about the 2020 election results, NPR created a small team in early 2021 to report on the epidemic of disinformation. When their stories received positive feedback, management made the group permanent as the NPR Disinformation Team. more

A journalist’s job can be exciting: uncovering a critical lead for a new story or elbowing aside a gaggle of other media pros to question a government official. Many journalists must also attend city council, school board or other local meetings — often for hours, waiting for a newsworthy decision or statement. Reading the minutes can require even more precious time to find the kernel of the story or determine who best to interview. Making that process easier is the goal of Agenda Watch more

The circus is coming to town — to every city in America. And only the donkeys and elephants will be performing in the center ring. It’s America’s quintessential, quadrennial big show — the 2024 presidential, congressional, state and local elections. Despite how little attention and money print media and newspapers receive from many political campaigns, there are still opportunities to generate additional revenues — especially suburban and small-market newspapers with hyper-local reporting. more

Too often, the media focuses on the demise of newspapers and the expanding news deserts nationwide. It is certainly a transition of note, but another transition that deserves more coverage is the effort to recruit and train the next generation of journalists. How news is delivered is changing, but the journalist's role will remain critical to gathering, writing and providing editorial commentary about the news. more

The people and communities of southwest Colorado and northwest New Mexico embrace the spirit and history of the Old West while proactively developing the social, cultural and economic diversity of their part of the New West. Having recently celebrated its 70th year, Ballantine Communications has been a leading partner in that development as a primary news and information outlet and a multimedia resource to support local business growth. more

Despite widespread attacks on those principles and fundamental changes to the news industry, 77% of U.S. journalists responding to a 2022 Pew Research Center survey said they “would pursue a career in journalism again,” 75% “are extremely or very proud of their work” and 70% ”are very or somewhat satisfied with their job.” Conversely, the surveyed journalists were not blind to the turmoil in their industry. more